Michael Greto
With more than 18 years in the hospitality industry, Michael was recently promoted to The Coca-Cola Company’s Sports & Entertainment Marketing division to manage golf strategy, relationships and activation of the company’s golf properties. These include Pebble Beach Resorts; Tournament Players Clubs courses across North America; The First Tee; and The PGA TOUR, including The TOUR Championship presented by Coca-Cola, the season-ending event. In his previous role with Coca-Cola over the last 9 years, Greto was a Global Event Manager managing national customer hospitality events, meetings, and incentive programs.
Before joining Coca-Cola, Greto led business development for McGettican Partners, now Maritz Travel, where he established the company’s Southeast presence. He previously worked for MGR Food Services, the exclusive food service provider for the Georgia World Congress Center, Georgia Dome, and Centennial Olympic Park. As part of his job, he ran corporate meetings and events at the convention center.
Greto serves as a member of SITE and the Board Liason for Programs & Education Committee for the SITE Southeast Chapter. Formely, he was involved in PCMA and a member of the Meetings Competitive Advantage Forum (MCAF) for the last 6 years, which is a corporate benchmarking group focused on information and best-practice sharing with 20 Fortune 50 companies.
Greto’s other leadership and volunteer roles have included work with the Atlanta History Center, Juvenile Diabetes Research Foundation, Sales Club for The TOUR Championship presented by Coca-Cola, Executives for Children’s Healthcare of Atlanta, Hands on Atlanta, and the Chastain Park Conservancy.
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